Patrik Rosenberg
MARKETING & COMMUNICATION
I help your company to become firmly anchored in the hearts and minds of your target groups.
Emotionally staging and presenting companies and brands, inspiring, surprising, motivating and convincing people - this is my world.
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With my infectious enthusiasm and passion for motivating and persuading people, I can also develop successful brand and marketing campaigns for your company. It is important to me to constantly develop my knowledge and skills and to grow both professionally and personally. As a creative leader, it is important to me to encourage and motivate people to achieve success together.
EXPERTISE
Strategy development for marketing communication and sponsoring
Concept development for communication, social and content marketing
Brand communication & brand development
Public relations, media relations
Concept, creation and project management for event marketing
QUALIFICATION
Executive MBA, Digitale Transformation - Graubünden University of Applied Sciences and Arts (Diploma has not yet been awarded)
Master Brand and Marketing Management - Lucerne University of Applied Sciences and Arts
Online Communications and Marketing - Lucerne University of Applied Sciences and Arts
Brand Management - Lucerne University of Applied Sciences and Arts
Marketing Communication - Lucerne University of Applied Sciences and Arts
Leadership - University of Applied Sciences and Arts Northwestern Switzerland
Corporate Communications - Swiss Public Relations Institut & AKAD
Advertising and Marketing specialist -SAWI Academy for Marketing and Communication
PORTFOLIO
SELECTED WORK. READ MORE >
Experience
2022–2025
BYSTRONIC GROUP
NIEDERÖNZ
GLOBAL HEAD OF BRAND EXPERIENCE
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Leading the Brand Experience team and developing innovative strategies for all customer touchpoints of the Bystronic Group worldwide.
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Responsible for the conceptual, content-related and structural development of the Global Brand Experience Centre in Switzerland.
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Overall project management for the Euroblech trade fair (3 million budget) on an area of 2200 m2 in Hanover
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Planning and realisation of national and international exhibitions and event projects
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Design and development of customer journeys, customer experiences and customer care in all experience worlds.
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Development of a completely new exhibition concept and design based on the results of a global market study with customer and employee surveys.
2021–2022
Sabbatical and study EMBA Digitale Transformation
2012–2020
SAMSUNG ELECTRONICSÂ
ZURICH
2011–2012
CINERENT
ZURICH
2018-2020
COMMUNICATION PROFESSIONAL
CORPORATE AFFAIRS
Campaign management and corporate citizenship communication management. Development of integrated communications approaches. Preparation and development of communication and media strategies. Collaboration in public affairs projects, strategic advice. Head of editorial team in CH/AT.
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2012-2018
BRAND COMMUNICATION MANAGER
Head of the brand communication team (brand management, sponsoring, trade fairs and events). Strategy development and implementation in line with brand positioning, brand objectives and formal implementation of global CI/CD guidelines in all activities. Develop communications and media strategy, including PR activities, media mix and content formats. Provide strategic counsel to management. Monitoring, analysing and evaluating market research data and measuring success.
HEAD MARKETING & SPONSORING
Member of the Executive Committee. Responsible for Marketing and Sponsorship. Supported the integration of a new business unit. Development and implementation of marketing, sponsoring and communication concepts for events such as Freestyle.ch - the largest freestyle event in Europe - and Bikedays Solothurn.
2007–2011
FARNER CONSULTING AG
ZURICH
2005–2007
EMMI SCHWEIZ AG
LUZERN
HEAD FARNER EVENTS
Head of Event Marketing at the leading PR agency in Switzerland. Consulting and project management for national and international clients and events (Switzerland, China, Sweden, Germany). Development of the entire event and TV concept for the first Birgit Nilsson Award Ceremony in the presence of His Majesty King Carl XVI Gustaf and Her Majesty Queen Silvia at the Royal Opera House in Stockholm. The one million dollar Birgit Nilsson Prize is the highest award in the history of music.
SPONSORING & EVENT MANAGER
Management of the Sponsorship and Event departement of the Emmi Group. Responsible for all national and international sponsorship and event marketing projects, including Moto GP sponsorship in Europe. Promotes awareness of strategic key products and the corporate brand through clear and direct brand communication.
2003–2005
ZOO ZURICH
ZURICH
1986–2003
HEAD OF EVENTS & CORPORATION
Head of Experience Marketing at Zurich Zoo. Responsible for six direct employees and operational management of 25 indirect employees. Responsible for day-to-day operations, customer care, product development, pricing and sales of experiential services. Developing and optimising the new strategic direction of the department to increase revenue.
Various positions in the fields of advertising, event marketing and architecture.
ABOUT ME.
I have over 25 years of professional experience in advertising, marketing communications, brand management, sponsorship and event management. During this time, I have had the opportunity to work for renowned communications agencies such as Edelweiss Advertising, Wunderman Cato Johnson and Farner Consulting. I have also been able to contribute my expertise, manage brands and develop strategic communications solutions in key positions at companies such as diAx (now Sunrise), Emmi, Samsung and Bystronic.
My strengths include a broad range of campaign management skills and in-depth knowledge of communications. I have built up a strong network in the Swiss sponsorship, creative and event industry, which enables me to implement innovative ideas and create successful partnerships. I have received several awards for my projects, confirming my professionalism and creative approach.
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In order to keep up with the challenges of digital transformation, I completed a degree in this field at the University of Applied Sciences Graubünden. This allowed me to deepen my knowledge of strategic business management and the development of sustainable business models. With this combination of years of experience and continuous learning, I see myself as a holistic expert who can develop sustainable solutions in a dynamic business world.
Get to know me
Would you like more information?
Please feel free to call or write to me to discuss a possible collaboration.
Patrik Rosenberg
Im Rad 2
8712 Stäfa
Tel.: +41 76 430 60 10